Otherworld·Labs Street food and markets

"Is this food festival worth the pitch fee?" The sales that cover the day

This page separates four things a quoted pitch fee runs together: the money you owe before you sell anything, the share of every sale the organiser takes, the number of sales that covers the day, and what the day leaves at each footfall and capture rate you enter. A vendor fee, a booth fee or a space fee is the quoted pitch fee by another name. Nothing you type leaves your browser.

This page is arithmetic on figures you type. It makes no recommendation about any event, named or unnamed, and prints no forecast of what you will take. It says nothing about street-trading licences, food-business registration, hygiene ratings, insurance, alcohol licences or gas safety; nothing about VAT, tax or whether a fee is deductible; and nothing about whether a percentage-of-takings term is fair, standard or negotiable. It computes the arithmetic of a percentage you enter and stops.

The walkthrough is on. Each section says what its figures mean and who holds them. Turn it off at the top once you know your way around. The figures in the blanks are a worked example so the page answers before you touch it; replace them with the ones on your own quote. While part of the page is your quote and part of it is still the example, the four figures at the top print nothing and say which sections are still the example, because a figure worked from your fee and a stranger's costs is not an answer about your day.

Every figure here is this page's own worked example: section A, section B and section D all hold the figures the page ships with, so these four lines answer for a quote that is not yours. Type yours over them.

The money you owe before you sell anything£558.50
The organiser's share of every sale£0.95
Sales that cover the day105 sales
What the day leaves at the organiser's footfall and your own rate£82.30 left
A

The fee the organiser quoted

Three fields, all of them off the organiser's quote, booking form or invoice. A flat fee is money you owe whatever happens. A commission on takings is not: it comes off every sale instead, which is why the two are entered separately and used differently.

Flat pitch fee
The fixed figure on the quote for your pitch at this event, whatever you sell. In the United States this is the vendor fee, the booth fee or the space fee; same field.
Commission on takings
The share of everything you ring up that the organiser keeps, from the booking terms. Enter the percentage; this page has no default and no view on what any organiser charges.
Deposit and pitch extras
The deposit on the booking form plus the extras billed with the pitch: power, water, waste. Money owed before the first sale, like the flat fee.
Currency on the quote GBP, USD or EUR; quoted in another, read the note that follows
Flat pitch fee vendor fee, booth fee, space fee
Commission on takings per cent of everything you ring up
Deposit and pitch extras power, water, waste

Quoted in a currency this list does not offer? Pick any of the three and read the figures as your own money: the page prints the symbol you pick and converts nothing, so every figure it prints is the figure you typed worked through the arithmetic.

Quoted one all-in figure, with no itemised deposit? Enter the whole quoted figure as the flat pitch fee and leave deposit and pitch extras at 0 - the page adds these two fields together before it computes, so where you split them changes no figure it prints; if the flat pitch fee field cannot take the whole quote, enter 5,000 there and the balance here.

B

Your own day, and your own average sale

Your figures, not the organiser's. Stock and the card fee are shares of takings, so they come off each sale. Crew hours and travel are owed whatever you sell, so they join the fee. Each line is rounded to the cent on its own, and the line the page works from is the one it prints.

Average spend per sale
What one customer spends with you, from your own till history or your menu. One sale here means one transaction, not one item.
Stock as a share of takings
Your own food-cost percentage: what the ingredients in a sale cost as a share of what the sale rings up.
Card fee as a share of takings
From the card provider's statement. The page asserts no figure for any provider.
Crew
One card per person working the stall, each with the hours they work on the day and the rate they are paid. A person on no wage is hours with a rate of nothing.
Average spend per sale one transaction, not one item
Stock as a share of takings your own food-cost per cent
Card fee as a share of takings per cent
Travel and fuel there and back

Person 1

Person 2

Paying a flat day rate, or paying nobody? Enter the hours actually worked and that day rate divided by those hours; enter 0 and 0 if no wage is paid - only the hours multiplied by the rate reaches the arithmetic.

C

The sales that cover the day

Every line is computed from the figures printed beside it. Money is worked to the cent; a count of sales is whole, because a part of a sale is not a sale. The organiser's commission is the line that makes this page different from a flat-fee sum: it shrinks what each sale leaves, so the divisor itself moves with the fee.

This arithmetic written out for anything that reads this page instead of looking at it: api.json beside this page carries every input, every output, the formula line by line, this worked example, and a list of what the calculation deliberately leaves out.

D

Footfall by capture rate: the whole day at once

The sales count answers one question and leaves the one nobody can answer from a quote: how many of the people walking past will buy from you. So the day is printed at every answer. Rows are the footfall figure the organiser claims and three quarters, half and a quarter of it. Columns are five capture rates and your own, which always gets a column of its own even when it lands on one of the five, so the column you came for is never missing. Each cell is the sales that comes to, the takings at your average spend, and what the day leaves once the fee and every cost are off. Sales are counted to the nearest whole sale. A cell is marked when its sales reach the count that covers the day: it carries the word clear and a shaded background, on screen and on the printed sheet, so the marked cells trace that count across the grid. Where no cell at all is marked, either no number of sales covers the day, or the count that does is larger than the busiest cell here reaches, or there are no cells to mark at all because the grid is held back while a field is still blank or still holds this page's worked example; a notice printed above this grid says which of those three it is.

Footfall the organiser claims
Their own figure for the event, off the sales pack or the booking form. It is a figure for how many people could walk past, not a promise and not a number of customers.
Capture rate
The share of those people who buy from you. This is the figure a quote cannot give you, and the one a record of your own past events can. The page asserts no typical rate for the trade and prints the arithmetic at whatever rate you pick.
Footfall the organiser claims their figure, not a promise
Your own capture rate per cent of them who buy
Walking past0.5%1%1.5% yours2%3%5%
8,000 walking past (all of it)40 sales£380.00£344.90 short80 sales£760.00£131.30 short120 sales£1,140.00£82.30 leftclear160 sales£1,520.00£295.90 leftclear240 sales£2,280.00£723.10 leftclear400 sales£3,800.00£1,577.50 leftclear
6,000 walking past (three quarters)30 sales£285.00£398.30 short60 sales£570.00£238.10 short90 sales£855.00£77.90 short120 sales£1,140.00£82.30 leftclear180 sales£1,710.00£402.70 leftclear300 sales£2,850.00£1,043.50 leftclear
4,000 walking past (half)20 sales£190.00£451.70 short40 sales£380.00£344.90 short60 sales£570.00£238.10 short80 sales£760.00£131.30 short120 sales£1,140.00£82.30 leftclear200 sales£1,900.00£509.50 leftclear
2,000 walking past (a quarter)10 sales£95.00£505.10 short20 sales£190.00£451.70 short30 sales£285.00£398.30 short40 sales£380.00£344.90 short60 sales£570.00£238.10 short100 sales£950.00£24.50 short

The working for one cell, so the grid is not a black box.

E

Words that come up

Pitch fee
What an organiser charges for the space you trade from. Called a vendor fee, a booth fee or a space fee in the United States, and quoted flat, as a share of takings, as a deposit plus a share, or as one all-in figure.
Commission on takings
A share of everything you ring up, kept by the organiser. It does not change the money you owe before you sell anything; it changes what each sale leaves you.
Deposit and pitch extras
The deposit on the booking plus power, water and waste billed with the pitch. Entered as one figure because the page uses only the total.
What one sale leaves
The average spend less the stock, the organiser's share and the card fee on it. The money each sale puts against the day.
Sales that cover the day
The fewest whole sales whose contribution, taken to the cent, reaches the money owed before the first sale. A part of a sale pays nothing toward the day, so the count is whole; it is the count the page works out, not the printed quotient rounded up, and the two can be one apart.
Clear
The word a marked cell carries in the grid, and what the mark means: that cell's sales reach the count that covers the day, so the takings on them clear the money owed before the first sale. A marked cell is shaded as well as worded, on screen and on the printed sheet; a cell with neither mark is a day whose sales do not reach that count.
Footfall
The organiser's figure for how many people the event draws. A figure for who could walk past you, not for who buys.
Capture rate
The share of the footfall who buy from you. Measured from your own record of past events if you keep one, and a guess if you do not.
What the day leaves
The takings in a cell, less the stock, the organiser's share and the card fee on them, less the money owed before the first sale. Printed as a figure left or a figure short, never as a negative, and in those two forms everywhere this page prints it: the fourth figure at the top of the page, every cell of the grid, and the working row in section D.
The figures print with it. Nothing is sent anywhere and nothing is saved except whether the walkthrough is on.

The events record this page cannot keep

This page does the arithmetic of one quote and forgets it when you close the tab. What it cannot do is tell you your own capture rate, because that figure only exists in a record of the events you have already traded: the fee you paid, the footfall claimed, the customers you actually served, the takings, the costs, the hours.

The kit is two files, for one price, yours to keep:

Get the kit — $19

One payment, no subscription, no account on this site. A spreadsheet and a PDF; files, not software. Nothing on this page needs it, and the page stays free and complete without it.